Future of Google Analytics 4 – A User Friendly Approach.
Google, the only constant touching each and every life on the globe , has always been upgrading itself to assist groups and individuals in various spheres. And to this we come with new tools from Google, helping achieve great balance in our ventures.
One such tool of Google, which many of us aren’t aware of is Google Analytics 4. We all know the analytics features of Google , help to track the traffic of a particular website and showcase its overall performance by the means of its reach on the web.
On July 1,2023, Google Analytics 3 stopped processing data and handed over the task to Google Analytics 4 to continue tracking one’s site’s performance.
Google Analytics 4 is architectured to assist businesses track varying data types altogether meeting the increasing demand for user privacy. It allows website owners to track their users’ journey across their sites and applications.
In addition to the above, GA4 helps one to develop an insight with machine learning technology. So, let’s take a ride into Google Analytics 4 by highlighting its key features that make it different from the previous one –
a) Brand New Data Model
Google Analytics 4 presents a totally new way of collecting data. It has a session based data model and collects data within each session, This includes – page hits and event hits.
GA4 collects data in the form of events, and the segregation is made with a unique name that helps in identification of the same. The events may include page views, transactions, social interaction, and much more.
b) AI-Powered Insights and Predictions
Google Analytics 4 assists business owners in planning their marketing campaigns in a more effective and fruitful manner. This is offered by the means of AI-powered insights that can assist in growing interest in a particular product.
It can also predict the outcome by means of potential conversion and sales.
c) Customer Lifecycle
Another exceptionally powerful feature of GA4 is a customer life cycle-framed reporting. Reports are drafted keeping the customer’s entire journey into consideration.
d) Excess Control Of User Data
With the technical world moving towards a cookie-less future, analytics tools emphasize first-party data. GA4 comes with granular data control. It helps in designing advertisements in compliance with the General Data Protection Regulation (GDPR) and other regulations to avoid unnecessary legal intervention.
e) Spam Prevention
Spam traffic usually disrupts the usual browsing experience, and hinders the marketing campaigns of businesses. Keeping the same in mind, Google Analytics 4 comes with a solution to get rid of this problem. Google Analytics accounts use a measurement protocol. to enhance and give a smooth experience to the customer.
Google Analytics 4 gives due consideration to the privacy of the user and comes with granular data collection and usage controls.It doesn’t store IP addresses, and one can comply with international data protection regulations by upgrading to GA4.
GA4 can be added to your existing account if you have been a user of Universal Analytics. It will collect data from your current account until the same becomes outdated later in 2023.