What is Digital Marketing? A Complete Guide Types, Examples & Benefits
Today’s generation relies on internet almost every single day. Due to this heavy reliability, digital marketing has become an essential part for businesses to achieve success. If you’re also curious to know about digital marketing, let’s take you to a journey where you will learn each and everything about digital marketing and its importance.
Why is Digital Marketing Important?
Have you ever wondered how you started your day? Is it with searching something online? It may be you just find out about the weather before leaving for office. Isn’t it obvious to have internet as your companion throughout the day? These examples prove that we just go to internet before making any important decision, be it as simple as looking for a recipe or to buy a product online. Whatever you have come across shows the examples of digital marketing. That’s how things appear on your searches.
Hence, it is crucial for you as a business owner to have the right digital marketing because most of your customers are online. Since so many people are continuously using the internet every day, you need to be careful and stay online too. But is it just about being online? Not really!
It’s also about making sure that people can find you. So, basically it helps your business be seen by the right people at the right time.
Types of Digital Marketing
Now, let’s find out at the different types of digital marketing:
1. Search Engine Optimization (SEO)
SEO is the best way to help your website show up when people go on searching specific things on Google. Imagine having a great website but no one can find you. Isn’t it scary and disappointing? That’s where digital marketing comes into picture, taking your website up in the search results so more and more people can see it.
2. Content Marketing
Content marketing – the term itself explains it so well, it is about creating helpful and interesting content for your audience. This could be -Blog posts, Videos or Pictures that help people gain useful information. When you consistently provide good content, it encourages people to trust your business and offerings. They start seeing you as an expert.
3. Social Media Marketing
Popular social media platforms like – Facebook, Instagram, and Twitter are places where thousands of people spend their time knowingly or unknowingly. It involves sharing posts, ads, and videos on these great platforms. It’s a helpful way to connect with your audience and get potential clients as well. It also helps more people explore your products and visit your website.
4. Pay-Per-Click (PPC) Advertising
It is a type of online advertising where you have to pay every time someone clicks on your ad. It usually appears on the top of search results or on social media, the best part about them is that you only have to pay when an individual is interested enough to click on your ad.
5. Email Marketing
As the name suggests, Email marketing involves sending emails to people who have signed up to hear from you. These may include – news, special offers, or information about your products. It’s a great way to stay in touch with your customers. It also encourages them to make a purchase on the later stage.
6. Affiliate Marketing
Affiliate marketing offers you opportunity to partner with other people or companies for the purpose of promoting your products. You pay them a commission when they help you make a sale. It’s like having a team of people helping you sell your products. The best part about this kind of marketing is that you need to pay them when they succeed at making the sale.
7. Influencer Marketing
Influencer marketing is in trend these days. It involves working with known faces who are popular on social media to help you promote your products. These influencers usually have lots of followers and which is why, they bring you more visibility. When they talk about your product on their channels, their followers are more likely to check it out which may end up increasing your sale.
The Benefits of Digital Marketing
Enough has been shared about digital marketing, Now, let’s learn why it’s so valuable.
1. Cost-Effective
It is often cheaper than traditional methods like TV ads or billboards. You can reach a lot of people without spending a lot of money. Thus, it comes as a handy option and especially works well for small businesses.
2. Reach the Right People
It enables you target specific groups of people, which is otherwise little difficult. You choose who can see your ads based on their – age, location, interests, and more.
3. Quick to Change
The digital world is ever changing at a faster pace. Digital marketing enables you to change quickly and keep pace with it. If something isn’t working in your favour, you can adjust your strategy quickly. This ultimately results in saving time and money, which is why many people prefer this type of marketing.
4. Better Customer Interaction
It helps you communicate directly with your customers. It gives you ample opportunities to engage with your audience through social media comments, email responses, or live chat. This builds even stronger relationships and makes your customers feel valued.
Conclusion
Digital marketing is today’s style of marketing that every business needs today. Having a strong understanding of its different types and using them wisely, anyone can make his business grow easily, connect with right people and achieve their business goals.