Google fuels the web through its search engine. It’s a fundamental tool for billions of people who want to find answers, information, and services daily. But how does it work to determine which page it should place at the top of the search results? The answer lies in its elaborate and ever-changing Google Algorithm. In…
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Higher Google rankings are imperative for websites for three reasons: visibility, traffic, and conversions. The first two factors are closely intertwined. Conversions result from the first two factors. They help a business organization achieve its desired outcomes. Most internet users use Google search to get information related to their queries. When they hit the search…
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Google has steadily improved its algorithm by pushing out several updates year after year. In 2018 alone, the tech-giant pushed out 3234 updates for its flagship search engine. As Google’s SERPs (Search Engine Results Page) become more and more reliable, the company’s revenue experiences an increase. The logic here is simple. Better SERPs translate to…
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If you are creating a web page regularly, then there is a great chance that AMP is a thing of interest for you. AMP which stands for Accelerated Mobile pages is an initiative of Google, by which web pages can be created and published like Facebook, Instagram content aimed for enhancing the performance of the…
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We are living in a world we feel that everywhere a camera is fitted to keep an eye on us. Same is the case when we type our passwords on websites. Some Websites may be fitted with cameras that can see and decode your encrypted passwords. Much to our relief, Google has launched a tool…
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