Google fuels the web through its search engine. It’s a fundamental tool for billions of people who want to find answers, information, and services daily. But how does it work to determine which page it should place at the top of the search results? The answer lies in its elaborate and ever-changing Google Algorithm. In…
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Higher Google rankings are imperative for websites for three reasons: visibility, traffic, and conversions. The first two factors are closely intertwined. Conversions result from the first two factors. They help a business organization achieve its desired outcomes. Most internet users use Google search to get information related to their queries. When they hit the search…
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Recently, Google has announced its new Helpful Content policies for English readers on a global level. In the wake of Google algorithm Update 2022, website owners with online businesses are always cautious about the impact on their content. Now, in comparison to SEO-optimised content, search results on the platform will prioritise content that provides readers…
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